Creativitea* chosen to produce bespoke Point of Sale (POS) material for freeview campaign

Retail design specialists Creativitea* continues relationship to advise Point of Sale (POS) and in-store solutions

Creativitea*, a leading print and digital design company based in Guildford, Surrey, has designed and developed all of Freeview’s retail POS material for its new ‘Balloon’ campaign which launched on TV last week.

The brief includes bespoke design work for the campaign to ensure a consistent look and feel to Freeview’s print materials across all retail channels. Creativitea*, who’ve been working with Freeview for 6 months has also designed the retail field team training packs. This material enables Freeview’s sales staff to communicate the new campaign to potential stockists.

Freeview’s in-store marketing for its range TVs, boxes and digital TV recorders has been rolled out to retailers such as Comet, John Lewis and Tesco, as well as independent retailers across the UK.

“We’re thrilled to be working with Freeview again for this campaign,” said Lloyd Bedford, Creative Director at Creativitea*. “We’ve done a lot of print work for the retail sector before, and being part of this campaign was a great opportunity to put our expertise into practice by working closely with Freeview in the decision making process. With large multi-channel campaigns, timescales are always specific and we ensured that we delivered the completed work on schedule to match up with the rest of the campaign. We really enjoyed working on the campaign and have created some material that we’re really proud of!”

“It’s fantastic to be working with the Creativitea* team again,” said James Chambers, Retail Marketing Manager for Freeview. “Creativitea* has great print expertise and a strong track record delivering POS for retail. We have the right partner on board to make Freeview a success in store this Christmas.”

Creativitea*’s print material for Freeview is featuring in stores that stock Freeview now.