A fresh approach

Wireless World Identity

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Top Title and Testimonial
Wireless World Identity
Top Project Details
Project Type: 
Print
Project Type: 
Illustration
Lead Designer: 
Lloyd Bedford
Client: 
The Carphone Warehouse
Project Details
Background: 

The Carphone Warehouse were entering the ‘Wireless World’, offering new services of ‘Home’ and ‘Mobile’ broadband.

Project Brief: 

Our friends at Carphone Warehouse asked to bring ‘Wireless World’ to life, devising a fresh new look for retail communications for ‘Home’ and ‘Mobile’ broadband products. 

Our Approach: 

Our solution was to create a visually engaging identity for further marketing strategies. It was important for the new look to grab the attention of potential first time broadband buyers, as for some this can seem a daunting task, but still be informative for those who may be looking to switch their service provider.

Results: 

A buzzing town connected to the big wide world, while laptops graze in the fields. Our work focused around creating a dynamic visual to capture the essence of connectivity that having great broadband brings. Using subtle reference to the different providers, bold colours and quirky illustrative forms, we devised a warm, illustrative backdrop for the Wireless World to grow.

The illustration featured across a three page spread in their Buyers Guide.

Creativitea* Design Studio | Wireless World identity
Best of Guildford