A fresh approach

Warhammer Online Marketing Campaign

In need of a creative design agency? Contact us today and we'll put the kettle on! +44 (0)20 8123 0246

in
Top Title and Testimonial
Warhammer Online Marketing Campaign
Creativitea™ designed a hard-hitting email creative which drove a higher click-thru rate than any previous EA Store communication. This was a hugely successful campaign.
Top Project Details
Shane Bellamy | Marketing Manager
Project Type: 
Campaign
Project Type: 
Digital
Lead Designer: 
Rik Barwick
Client: 
Electronic Arts™
Project Details
Background: 

Warhammer Online is a MMORPG (Massively Multiplayer Online Role-Playing Game) by Mythic Entertainment and EA Games.

Project Brief: 

The brief was to support the launch of this game on EA Store™ and help deliver 10,000 unique codes and product keys to subscribers throughout the early launch stages. We also had to produce online marketing banners to be used to help EA Store™ encourage pre-order subscribers, giving them BETA access to the game.

Our Approach: 

We needed to deliver the details to the client and they needed them NOW! We worked around the clock and took advantage of our e-mail marketing tool to deliver unique keys and codes to subscribers as they were signing up to the product. As long as we had an Internet connection we could deliver what their customers wanted.

Results: 

We had to be reactive and pull something out the hat for this one, and it worked. The customers were happy!

The banners and supporting work for EA Store had great impact and the hype of the game was great!

Associated Links: 

EA Store

Warhammer Online

More from this client: 

Command & Conquer™: Red Alert™ 3 Marketing Campaign

EA Store™ Go Digital Campaign

MIrrors Edge PlayStation 3 Theme

Similar Projects: 

Command & Conquer™: Red Alert™ 3 Marketing Campaign

Creativitea* Design Studio | Warhammer Online Marketing Campaign
Best of Guildford