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Titan Cases branding

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Top Title and Testimonial
Titan Cases branding
A confident combination of colour, type and image
Top Project Details
Lloyd Bedford | Creative Director
Project Type: 
Branding
Lead Designer: 
Lloyd Bedford
Client: 
Titan Cases
Project Details
Project Brief: 

Due to our great working relationship in place with CP Cases, we were approached by Marketing Manager Mike Hockey, to create new identity for their Canadian office when the company expanded its operations to Canada.

Our Approach: 

We wanted to build an identity influenced by the geographical location and its history, but would also complement the other brands: CP Cases and Amazon Cases.

Results: 

We designed an identity, which is simple and clear, that pays homage to it's geographical location. This clarity is translated throughout the identity with a simple colour palette, using the official listed palette of the Department of Canadian Heritage; a contemporary gridded typographic style and its linear nature, all supporting a strong logo that takes its form in the shape of a square, that was then developed into an illustrational style for 'backdrops' to be used in various marketing materials.

We created a 'brand tool kit', featuring a set of guidelines and key arts to be used by an in-house creative team and external suppliers, to create marketing materials alongside printed stationery, which featured pre-folded letterheads for the DL format.

Creativitea* Design Studio | Titan Cases branding
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