A fresh approach

Talkmobile Re-Brand

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Top Title and Testimonial
Talkmobile Re-Brand
Top Project Details
Project Type: 
Branding
Lead Designer: 
Lloyd Bedford
Client: 
Talkmobile
Project Details
Project Brief: 

We were asked to look at revitalising the current branding and lead creative, and to align it more with the competitors within the market. After a period of growth they were keen to not distance themselves too far from the existing brand, which had been developed over the years. 

Our Approach: 

Our response was based around the new endline: 'connecting your world'. The idea that our mobile devices are jam-packed with gizmos and gadgets to bring us all closer together, making our everyday lives a more exciting and easier place to be.

Results: 

As the brand exists in a number of different online and offline environments, we devised a comprehensive 'look & feel' Style Guide, which introduces a re-designed logo to form a single deck, along with the introduction of the new endline in a custom designed script typeface, giving a personal tone. A new colour coding system was introduced to the already distinctive purple palette to clearly deliver range segmentation and lead marketing messaging. Product photography and layout systems for displaying various marketing communications for both offline and online platforms were also brought in.

We also developed a series of new visual assets in the form of distinctive illustrations, creating a coherent representation of the brand's tone and target market. Supported by new hero imagery; taking the form of 3D sims and app cubes, brought the product to life within the communications.

After the branding was in place we worked with the Talkmobile team to launch the new 'look & feel' in stores across the UK and to deliver a new microsite for their online activity.

Associated Links: 

http://www.creativitea.co.uk/portfolio/talkmobile-digital-marketing-campaign

Creativitea™ Design Studio | Talkmobile Re-Brand
Best of Guildford