Talkmobile Digital Marketing Campaign

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Top Title and Testimonial

Talkmobile Digital Marketing Campaign

Top Project Details

Project Type:

Digital

Project Type:

Web Design

Project Type:

Campaign

Lead Designer:

Lloyd Bedford

Lead Designer:

Rik Barwick

Client:

Talkmobile

Project Details

Project Brief:

Due to the recent success of the Talkmobile branding project we were asked to help drive sales through digital marketing channels by designing animated campaign banners for Google and Affiliate networks.

Our Approach:

Understanding that the mobile retail market is a very crowded place we opted for very bold messaging - without being too garish! We wanted to use the new brand to create some engaging banners that leap from the browser to encourage a high click-through rate and conversions. To complement the banners we felt Talkmobile's online presence had to match the tone and creative, so we pitched to our client to create a microsite to hold their exclusive deals. The site sits between their current shopping basket and the banners, thus improving the user experience.

Results:

The results were dramatic, we blew away the clients expectations on conversions, which is great news. The client has now chosen to push their marketing through a more digital avenue to complement their offline pursuits in the upcoming months. We have now created in excess of 300 online banners so far!

Associated Links:

Read what leading design magazine, Design Week had to say on our Facebook page

Check the microsite out at www.talkmobile-deals.co.uk