Using the format of A4, a 44 perfect bound paged brochure was produced. We made bold use of the core colour blue with confident typography, lending the design to a contemporary gridded style. The products within the ranges were split into sections using a mixture of full bleed 'hero' images of the products in real life situations, and various product shot mosaics supported by strong headers. We also introduced a new typographic layout to the brand, extending the current use of their typefaces.
The front cover features a 'cover to back' design, using an angled grid that follows over the pages. The typography and keylines were then highlighted for an even more dynamic effect using a UV varnish during print. We oversaw the print production process, ensuring that the highest quality standards were observed and the best materials used.
To support the requirement of the guide featuring on Sony's intranet, a digital 'turn the page' brochure was also produced and supplied by us.
The Sony Broadcast guide was used by CP Cases as an example of how their brand guidelines should be used in future projects, which makes the whole project a further success, and achieved a far greater outcome.
