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SIMpleWorld Identity And Campaign

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Top Title and Testimonial
SIMpleWorld Identity And Campaign
Top Project Details
Project Type: 
Campaign
Project Type: 
Print
Lead Designer: 
Lloyd Bedford
Client: 
Talkmobile
Project Details
Background: 

SIMpleWorld is Talkmobile's new international calls tariff. It offers value calls to 32 destinations, making it easier to say hello your way.

Project Brief: 

Following the success of a previous project for ‘Freedom’, Talkmobile asked us to work on refreshing the identity for SIMpleWorld, bringing it more inline with the current branding and market, and to implement this across a campaign strategy that was in place for its re-launch.

Our Approach: 

The new identity needed to reflect ‘International Value’, and have the broadest appeal. Initial concepts played with imagery and themes depicting ‘the world is a small place’, and were presented before the final development stages of the design commenced.

Results: 

The finished identity portrays a sense of scale, that the world is indeed ‘a small place ’through its use of a 3d globe and giant SIM orbiting its surface, situated before a light purple gradient backdrop. With its clear and simple messaging the identity has real impact.

We produced identity imagery and artworks for use throughout the campaigns schedule and future projects. The campaign launched with a series of outdoor advertisements, POS and flyers as well as an advert in the Carphone Warehouse's 'Price Guide'.

More from this client: 

Freedom Identity And Campaign

Pay As You Go Free Standing Display Unit

Similar Projects: 

Freedom Identity And Campaign

Creativitea* Design Studio | SIMpleWorld Identity And Campaign
Best of Guildford