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We were asked to create branded packaging for the new and ear-tingling Samsung Galaxy Handset. With the handset being an important model for the tariff's range, they wanted packaging that would highlight the premium nature of the product and do both the product and brand justice.
With there being a lot of hype around the Samsung Galaxy, we set out to create packaging that would reflect that excitement, combining the other-worldly nature of the Samsung Galaxy visual, alongside that of the Talkmobile brand.
The resulting design takes inspiration from the product itself, referencing 'Galaxies' and 'Outer space', combining harmoniously with branded elements of colour, typography and graphic swirls.
The Box opens up to reveal the handset inside the manufacturers box, and beside it lies a compartment where the consumer's SIM and starter guide is accessible.
The final design is both quintessentially Talkmobile, adhering to their brand, while at the same time being new and exciting, and, most importantly, different.
