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Potato Council Web Design

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Top Title and Testimonial
Potato Council Web Design
Top Project Details
Project Type: 
Web Design
Project Type: 
Motion Graphics
Lead Designer: 
Adam Zygadlo
Lead Designer: 
Rik Barwick
Client: 
Be Different
Project Details
Background: 

Be-Different are marketing and communications consultants with vast experience in the digital space. They approached us to be their creative partners to help them get them through the tendering stages at the Agriculture and Horticulture Development Board (AHDB) so they could achieve some secure contracts over the next three years.

Project Brief: 

The brief was to design an engaging website concept design for the AHDB’s Potato Council. Their current website has a vast amount of content which users just couldn’t find, so a new user experience was called for. The challenge was to take something completely out of our comfort zone and make it engaging for a whole variety of users and levy payers.

Our Approach: 

After a brainstorming session in the studio with the creative team we decided that it was paramount that the homepage had to have up-to-date content snippets giving vital information to a whole variety of users with different needs.

We decided on a customizable homepage, which allows users to tweak the content to their individual needs. This would allow users to remove, add and order content to how they saw fit, creating a truly personalized user experience.

The creative had to allow for the changing seasons so we designed the interface to change as the seasons changed, giving it a much more personal feel. We opted for a colour palette that suited the great outdoors, giving it an earthy, approachable warming feel to its colour psychology.

Results: 

The results was a huge success for Be-Different, they of course won the tender and AHDB loved our creative work. The presentation technique truly showed them what the site can do and how it works in the form of a teaser video which we developed later on. We then continued to work on the site’s design, designing the internal page structures and advising on navigation, the user interface and mobile experience.

Be-Different continued to blow away their competition with both their digital strategy and creative supplied by ourselves. We went on to win pitches for the Simply Beef & Lamb website and EBLEX import and export website for pork.

We are really proud to say that we helped Be-Different to achieve their goals as a business by creating their creative work and wish them all the best in the future.

Creativitea™ Design Studio
Best of Guildford