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Phonehouse Accessory Packaging

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Top Title and Testimonial
Phonehouse Accessory Packaging
Top Project Details
Project Type: 
Print
Project Type: 
Packaging
Lead Designer: 
Lloyd Bedford
Client: 
Phonehouse
Project Details
Background: 

Phonehouse is The Carphone Warehouse Groups European business sector, covering Belgium, France, Germany, Ireland, Netherlands, Portugal, Spain and Sweden.

Project Brief: 

We were approached to create branded packaging for Carphone Warehouse European sector, Phonehouse. The packaging was going to be for their Mains and In-car charger accessory range, and was to appear on shelves across Europe.

Our Approach: 

With the packaging set to feature across Europe, we decided that a Pan-European design would be the best solution for getting the packaging into all the stores whilst also making it cost effective in production. The challenge of representing the brand across the different countries was considered, as each country adapted their look for their target customers.

Results: 

The packaging takes the form of a simple clamshell blister pack with a 'made to fit' tray for each different shaped charger, chosen for its maximum product and graphics visibility, all-round protection and security. The choice to use only a few brand elements of core colour, logo and typography would mean that it would work in all the countries and kept the design simple and considered. We used thematic colour palettes to represent the different manufacture models, and both the front and reverse feature multi language copy, which had been simplified down to maximise the use of clean typography, making it easier to read.

100 prototypes were made before going to production. With craft knifes sharpened and our friends at the local art suppliers on call, we managed to get all 100 delivered on time for the 'mock' store layout for final sign off.

The final packaging features a clear PVC, vacuum-formed shell, with bespoke molded PVC trays for each type of charger within the range, and a 300gsm silk wrap, printed using the corporate blue as a spot colour to emphasize a strong brand presence and to increase consistency throughout Europe.

Creativitea* Design Studio | Phonehouse Accessory Packaging
Best of Guildford