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Maxitone on Tour Microsite

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Top Title and Testimonial
Maxitone on Tour Microsite
Creativitea created a microsite to launch Maxitone on Tour, a health and nutrition tour to promote our lifestyle nutrition products – a project that was incredibly time pressured and only briefed in the pre-Christmas rush. Despite this, Creativitea turned around a great site – on brand, easily traversable and user-friendly. They’re a great team to work with and we’ll definitely be using them again
Top Project Details
Kate Wells - Senior Brand Manager
Project Type: 
Web Design
Project Type: 
Campaign
Lead Designer: 
Rik Barwick
Client: 
GlaxoSmithKline
Project Details
Background: 

Maxitone is a product range designed for healthy, active women, to aid toning and weight management.

Maxinutrition is the parent company of Maximuscle, Maxifuel and Maxitone, and is owned by GlaxoSmithKline. They are Europe’s leading sports nutrition company. 

Project Brief: 

Our brief was to design a microsite announcing the launch of Maxitone’s ‘Tone on Tour’ where weight loss experts are available to give advice, demonstrate products and motivate women to get the body they desire.

Our Approach: 

The deadline was incredibly tight for this, in what has to be the busiest time of the year in marketing. We opted for a static website, without the commitment of a CMS system. We looked at Maxitone’s current branding in both online and offline situations and implemented design styles accordingly in a way that made the site both very usable and accessible.

The client expressed a desire for social integration, so we built a Facebook landing page, similar in design to the microsite, but stripped down in content. We also added social networking widgets that gave users a live feed to their Twitter and Facebook interactions, and a live map via Google Maps.

Results: 

The result is an attractive, approachable website that is practical. It is informative and gives the users digestible information without being too aggressive in its marketing approach. The site design is subtly feminine and looks sophisticated. The headline typography is bold, fun and sexy.

Associated Links: 

www.maxitoneontour.com

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