A fresh approach

Jubilee Action brand imagery

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Top Title and Testimonial
Jubilee Action brand imagery
Top Project Details
Project Type: 
Branding
Project Type: 
Illustration
Lead Designer: 
Lloyd Bedford
Lead Designer: 
Roberto Acuna
Client: 
Jubilee Action
Project Details
Project Brief: 

We were approached by the charity Jubilee Action to pitch creative ideas for a new brand approach that could be utilised for different marketing collateral.

Our Approach: 

Given their extensive use of photography in their brand, we decided to use illustration as an alternative to give their brand some distinction from their existing marketing.  While remaining faithful to their message of hope for children from all over the world, and keeping on their brand by putting the children front and center, the illustrations offer something unique to Jubilee. It’s the same message, spoken differently.

Results: 

The bright colours contrast against the simple black and white portraits. Keeping the focus entirely on the children, with no complicated designs to get in the way, gives the charity’s patrons something to connect with, not too far removed from the brand they know, but still fresh and different.

Creativitea* Design Studio | Jubilee Action brand imagery
Best of Guildford