A fresh approach

HSBC Account Pack Insert

Submitted by Lloyd on Wed, 07/21/2010 - 20:53
in
Top Title and Testimonial
HSBC Account Pack Insert
Top Project Details
Project Type: 
Print
Lead Designer: 
Lloyd Bedford
Client: 
Talkmobile
Project Details
Background: 

Working with HSBC bank, Talkmobile were offering their members a chance to sign up to their tariff and mobile services.

Project Brief: 

To promote this new relationship, we were asked to look at the design of a promotional insert to go inside the packs given to new account members. With the pack already having several reading materials and promotional offers inside it, a 'stand out' approach and feel was briefed. 

Our Approach: 

Working to a budget and tight deadline, our solution was to create something that was engaging, with a visual impact giving Talkmobile a strong brand presence within the pack as a whole. 

Results: 

We developed a simple and striking wallet and insert design. The outer wallet was printed on a matte stock for a smooth finish, which featured the word 'Free' die-cut, displaying orange when the insert is fully enclosed. The Insert was coloured in the brands secondary colour to reinforce the message from the outside of the wallet and encouraging the onlooker to pull, revealing details of the promotional offer and a set of instructions to follow.

This design had an instant impact, contrasting with the red branding of HSBC and was produced in two variants; Student and Passport, for the different account packs new members received.

Creativitea* Design Studio | HSBC Account Pack Insert