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Geek Squad website launch teaser

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Top Title and Testimonial
Geek Squad Website Launch Teaser
...It is so refreshing to work with a company who understands your brief and works with you to create a masterpiece that works for everyone.
Top Project Details
Emily Dymond | Snr Brand & PR Exec
Project Type: 
Digital
Project Type: 
Motion Graphics
Lead Designer: 
Lloyd Bedford
Client: 
Geek Squad
Project Details
Background: 

Geek Squad, the 24 hour tech support team, the one “in cahoots with the Carphone Warehouse”.

Project Brief: 

With a soon to be launched new website, Geek Squad approached us to create a video teaser to showcase the new website internally to its Agents and directors. The video needed to demonstrate two main aspects: the key sections and their new features, and being more interactive and engaging for its customers.

Our Approach: 

A dynamic brand visual of all that is Geek Squad - to the pop beats of Black Eyed Peas - was our answer to the challenge set.

We proposed a 2 minute teaser promo in the form of a concept storyboard that represented the brand and technology behind Geek Squad, whilst demonstrating the new website design and its features in an attractive and exciting time line. With the storyboard presented to a great response, the team set to work.

Results: 

We created a final video that featured smooth sequencing and animation of pages being built 'live' in a 3D environment, with supporting typography on screen, engaging with its audience to bring a feeling of excitement and interaction. The teaser was split into 6 key scenes within the timeline, with each scene visually demonstrating the functionality and key aspects of a specific service or section of the website. We produced several versions of the teaser; HD 1080p, standard definition and web versions, allowing for different uses of the video by the Geek Squad team internally.

The video made its big screen debut in the boardrooms of the head office and was received with great reviews and a glowing reception.

We later found out that a few members of the Geek Squad team were unable to see the showing of the video, so as a little extra we designed and produced a DVD pack to be sent out to these members, as its not nice to miss out!!!

Creativitea* Design Studio | Geek Squad Teaser Video
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