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Freeview™ Peak campaign POS

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Top Title and Testimonial
Freeview™ Peak campaign POS
Creativitea* has great print expertise and a strong track record delivering POS for retail. We have the right partner on board to make Freeview a success in store this Christmas.
Top Project Details
James Chambers | Retail Marketing Manager
Project Type: 
Print
Project Type: 
Point of sale
Lead Designer: 
Lloyd Bedford
Client: 
Freeview™
Project Details
Project Brief: 

Following the success of previous projects, Freeview asked us to develop and design printed in-store material for its new peak ‘Balloon’ campaign. The campaign would work alongside the soon to be launched TV commercial, featuring Freeview happiness in the shape of brightly coloured channel balloons against a vibrant blue sky.

Our Approach: 

Having reviewed the campaign designs supplied by Leo Burnett,  we started to look into various design concepts. We wanted to  explore how material could create a presence in-store and compete with other leaders in the market. We wanted to include two important elements in our designs; to maximise the retail spaces given to Freeview sales teams within the stores; and to create designs that gave the same emotional response as the TV commercial does.

Results: 

The concepts were developed and final point of sale materials designed, with the finished creative echoing the above-the-line campaign material. We incorporated the sense of light and airy space, and a real feel-good factor. The creative was stripped right back to its simplest form, using only a single cluster of balloons against the vibrant blue backdrop, with friendly bold typography, mirrored in the logos endline - to deliver Hi-Definition happiness.

Various point of sale elements were produced, from large display posters, product plinths, supportive marketing materials such as flyers and a vinyl counter-top display unit.

Creativitea™ Design Studio | Freeview™ Peak campaign POS
Creativitea™ Design Studio | Freeview™ Peak campaign POS
Best of Guildford