A fresh approach

DJ Aid branding

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Top Title and Testimonial
DjAid branding
Identity design that transcends into a look and feel not normally associated with this type of business
Top Project Details
Lloyd Bedford | Creative Director
Project Type: 
Branding
Lead Designer: 
Lloyd Bedford
Client: 
DjAid
Project Details
Background: 

DJ Aid is a new Concept for Good Music. Their aim is to bring the electronic music community together to raise money for charity projects in the developing world.

Project Brief: 

We were approached by Ema Jones; one of the founders of DJ Aid, to design them a brand identity. They wanted a unique identity that would have a 'stand out' approach against other charities and appeal to the electronic music community, but without losing focus of their true meaning. Working with DJs, promoters, venues, record labels and charities to throw top quality music events to raise cash for the many millions of people in the developing world-the cause couldn't sound better.

Our Approach: 

Exploring the existing branding in place, the charity had changed since its launch. We wanted to create a distinctive identity, looking at iconic imagery from the genre and the current market. A chance for a few members of the studio (namely the founders) to reminisce about heavy bass lines with the accompaniment of laser light shows, mix tape packs bought in the record stores of London, and bedroom walls covered in flyers and posters in homage.

Results: 

We created a flexible design scheme that was adaptable for the various projects DJ Aid worked with, complementing a solid brand base in logo, palette and typography. Work started with the design of a new logo, a simple and clean brand mark that featured custom typography by Lloyd Bedford, placed inside a round holding device and executed in a assortment of bright, fluorescent colours from the palette. Solid and bold typography gives the identity real punch on flyers, posters, adverts, websites, and banners. A series of images were developed acting as backdrops to marketing materials. The use of bright colours, bold and modern typography transcends into a look and feel more associated with a record label or club, that pays homage to the 'grass roots' of the electronic dance scene.

A design style handbook and stationery with doubled sided letterheads for impact when folded, were produced with re-launch promotional materials, such as button badges and T-shirts.

Rik Barwick is currently coordinating a design and development of their content managed website, and video i-dents are also in production for later this year.

Creativitea* Design Studio | DjAid Branding
Best of Guildford