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Command & Conquer™: Red Alert™ 3 Marketing Campaign

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Top Title and Testimonial
Command & Conquer™: Red Alert™ 3 Marketing Campaign
A great looking campaign, which enabled us to get bigger coverage - people were happy to place it, as it looked so cool
Top Project Details
Shane Bellamy | Marketing Manager
Project Type: 
Print
Project Type: 
Campaign
Project Type: 
Digital
Lead Designer: 
Lloyd Bedford
Lead Designer: 
Rik Barwick
Client: 
Electronic Arts
Project Details
Project Brief: 

We were asked by Electronic Arts™ to look at promotional material for the i34 gaming convention in 2008, which coincided with the launch of their new addition to the Command & Conquer™ franchise: Command & Conquer™ Red Alert™ 3.

Our Approach: 

With game fans being some of the hardest to crack (most of the studio among them), exploration into ‘what made this game’ commenced (this in turn meant a few hours of gameplay were necessary!). We soon identified that the campaign needed to connect with the core gamers and the target market, whilst linking the key feature of the in-game acting.

Results: 

The finished campaign creative echoed the real-time strategy of the game. Combining art directed photography of actress Gemma Atkinson, who took a starring role in the game as LT Eva McKenna, and key art from the game itself, we brought a feel of realism to the fantasy game play.

The creative was rolled across printed flyers and posters, supported by an email campaign throughout EA's European market, in 8 different languages built and delivered by us. The email directed its recipient to the EAStore™, where a product page ‘takeover’ featuring the creative was also positioned.

We also had the opportunity to design a t-shirt for Gemma Atkinson to wear during her time at the convention. The campaign was a great success, leading Gemma requesting that the poster also feature in her new 2009 calendar.

More from this client: 

EA Store™ Go Digital Campaign

Mirrors Edge™ PlayStation 3 Theme

Creativitea* Design Studio | Command and Conquer Campaign
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