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Our friends at The Carphone Warehouse asked us to assist and support the in-house design studio on their range review to implement a creative execution for various sales propositions, within the parameters of initial design templates, that would be clean, simple and get the message across.
Using the new POS designs and templates supplied by Liberation Creative, a specific challenge of promoting a wide range of offers for various categories within these initial designs was set. We used the space within the design templates to bring in various sales propositions; white space, pricing, colour, product imagery and sale driven headlines, complementing each other, giving an open and direct approach to the POS.
Standing alone, or working together the POS displays a clear, bright and understandable layout, delivering the sales message without having an over complicated design getting in the way. This also allows the customer to take a journey through the stores. The point-of-sale now features nationwide in Carphone Warehouse stores.
