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Battlefield 1943 Online Marketing Campaign

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Top Title and Testimonial
Battlefield 1943 Online Marketing Campaign
Top Project Details
Project Type: 
Campaign
Project Type: 
Digital
Lead Designer: 
Rik Barwick
Client: 
Electronic Arts™
Project Details
Background: 

Battlefield 1943 was last years eagerly awaited Multiplayer first person shooter only available to download on both the PlayStation Network and the X-Box LIVE Marketplace.

Project Brief: 

Our brief was to create online post-launch marketing collateral for EA's European territories, including motion graphics for various online channels including Vidzone. Flash banners were splashed across gaming websites and forums and console specific assets and marketing collateral.

Our Approach: 

We worked closely with EA DICE to ensure we had the best possible start and the best assets available. By looking at the branding for this title and similar Battlefield titles we managed to work in some great effects and artwork.

Skinning websites such as ea.co.uk and the PlayStation Network Store was challenging as we had to work inside certain excursion zones for different screen resolutions, by creating accurate template files allowed us to see what the users would see once it was live.

All motion graphics were produced using Adobe Flash software and inline animation techniques, this allowed us to have full control over the timings and effects, whilst ensuring our output files kept within guidelines given to us by the third parties.

Results: 

When all the marketing collateral came together the effort that went in to ensure synergy with the branding really paid off -all the assets really looked liked they belonged together.

The game went on to be the biggest 'Day One' and 'Week One' download-only game ever on the the PlayStation Network and X-Box LIVE Marketplace worldwide, resulting in 600,000 copies sold in a fortnight. EA set a challenge between X-Box and PS3 gamers to achieve 43 million kills to unlock hidden The Coral Sea map, this was achieved within 8 days which was remarkable!

The final marketing campaign was backed up with a massive gaming community hype for a really playable and enjoyable game!

Associated Links: 

Electronic Arts Battlefield 1943 Press Release

Battlefield 1943

More from this client: 

Warhammer Online Marketing Campaign

Command & Conquer™: Red Alert™ 3 Marketing Campaign

EA Store™ Go Digital Campaign

MIrrors Edge PlayStation 3 Theme

Similar Projects: 

Warhammer Online Marketing Campaign

Command & Conquer™: Red Alert™ 3 Marketing Campaign

Creativitea* Design Studio | Battlefield 1943 Online Marketing Campaign
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