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Atari Greatest Hits Game Packaging

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Top Title and Testimonial
Atari Greatest Hits Game Packaging
I was very pleased with the work Creativitea did for us on Atari Greatest Hits: Volume 1. Creativitea™ was extremely attentive in delivering a superb finished product. They are very good at offering creative solutions to some of the issues we came up against and they also worked successfully to our tight timeline, offering very quick turn around on the project to great success.
Top Project Details
Anna O'Loughlin | Marketing Operations Manager Atari
Project Type: 
Packaging
Project Type: 
Print
Lead Designer: 
Lloyd Bedford
Client: 
Atari
Project Details
Background: 

Games giant Atari planned to release their 50 most popular and iconic games across the whole of Europe for a whole new audience, with the release of Atari Greatest Hits: Volume 1 on the world's most popular hand-held console; the Nintendo DS.

Project Brief: 

We were asked to develop artwork for the packaging of Atari Greatest Hits: Volume 1 - supplied by their US counterparts - including the box inlay, manual and the DS card label. The aim was to create Pan-European artwork that could be used across the EU, while adhering to Nintendo’s strict product and artwork guidelines.

Our Approach: 

After much excitement about the 'good old classics' making a come back and various 'do you remember.....' shouts across the studio as the game list was inspected, we started working directly from templates - supplied by Nintendo - we implemented artwork and managed the task of translating the collateral to devising a structured layout that would work across all of the languages.

Results: 

The resulting designs take inspiration from Atari’s rich history, featuring both original box and cabinet artwork from the 70’s and 80’s to emphasize the retro feel of a bygone gaming age. The retro graphics featured in varying degrees across the packaging giving a bright and vibrant look and feel to the design.

We couldn’t be prouder to have been involved with this project and some major Multiplayer head-to-head games of our all-time favorites!!

Creativitea* Design Studio | Atari Greatest Hits Game Packaging
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