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Talkmobile Digital Marketing Campaign

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Top Title and Testimonial
Talkmobile Digital Marketing Campaign
Top Project Details
Project Type: 
Digital
Project Type: 
Web Design
Project Type: 
Campaign
Lead Designer: 
Lloyd Bedford
Lead Designer: 
Rik Barwick
Client: 
Talkmobile
Project Details
Project Brief: 

Due to the recent success of the Talkmobile branding project we were asked to help drive sales through digital marketing channels by designing animated campaign banners for Google and Affiliate networks.

Our Approach: 

Understanding that the mobile retail market is a very crowded place we opted for very bold messaging - without being too garish! We wanted to use the new brand to create some engaging banners that leap from the browser to encourage a high click-through rate and conversions. To complement the banners we felt Talkmobile's online presence had to match the tone and creative, so we pitched to our client to create a microsite to hold their exclusive deals. The site sits between their current shopping basket and the banners, thus improving the user experience.

Results: 

The results were dramatic, we blew away the clients expectations on conversions, which is great news. The client has now chosen to push their marketing through a more digital avenue to complement their offline pursuits in the upcoming months. We have now created in excess of 300 online banners so far!

Associated Links: 

Read what leading design magazine, Design Week had to say on our Facebook page

Check the microsite out at www.talkmobile-deals.co.uk

More from this client: 

Samsung Galaxy Packaging Design

SIMple World Identity and Marketing Campaign

Freedon Identity and Marketing Campaign

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Battlefield Online Campaign

Command & Conquer Online Campaign

Christmas Email Design

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Top Title and Testimonial
Christmas Email Design
Top Project Details
Project Type: 
Digital
Project Type: 
Print
Lead Designer: 
Lloyd Bedford
Lead Designer: 
Rik Barwick
Client: 
INQ Mobile
Project Details
Project Brief: 

INQ Mobile approached us to create a Christmas message through the platform of email to be sent to the friends of INQ. The design had to be bold and interesting, a reinterpretation of Christmas, reflecting INQ’s projected image & marketing values.

Our Approach: 

The task was to highlight the key aspects of the brand and appeal to the broad audience INQ were setting out to deliver their seasonal message to. The challenge was to make this process more engaging for the recipient, something that would encapsulate the ‘fun’ behind the brand and their unique stance within the industry.

Results: 

After exploring the different approaches we could take to the brief, we devised an animated email that featured a downloadable ‘make your own’ INQ Santa. The design was clean and simple, using INQ’s core brand of colour and typography, with the unique character illustration moving in from the right. The email featured a ‘Download’ button, allowing the receiver to download an instruction to make their own INQ Santa.

A giant Santa was made which dwarfed his fellow compatriots, further images of this mega Santa’s construction can be seen on our flickr, check it out!

Battlefield 1943 Online Marketing Campaign

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Top Title and Testimonial
Battlefield 1943 Online Marketing Campaign
Top Project Details
Project Type: 
Campaign
Project Type: 
Digital
Lead Designer: 
Rik Barwick
Client: 
Electronic Arts™
Project Details
Background: 

Battlefield 1943 was last years eagerly awaited Multiplayer first person shooter only available to download on both the PlayStation Network and the X-Box LIVE Marketplace.

Project Brief: 

Our brief was to create online post-launch marketing collateral for EA's European territories, including motion graphics for various online channels including Vidzone. Flash banners were splashed across gaming websites and forums and console specific assets and marketing collateral.

Our Approach: 

We worked closely with EA DICE to ensure we had the best possible start and the best assets available. By looking at the branding for this title and similar Battlefield titles we managed to work in some great effects and artwork.

Skinning websites such as ea.co.uk and the PlayStation Network Store was challenging as we had to work inside certain excursion zones for different screen resolutions, by creating accurate template files allowed us to see what the users would see once it was live.

All motion graphics were produced using Adobe Flash software and inline animation techniques, this allowed us to have full control over the timings and effects, whilst ensuring our output files kept within guidelines given to us by the third parties.

Results: 

When all the marketing collateral came together the effort that went in to ensure synergy with the branding really paid off -all the assets really looked liked they belonged together.

The game went on to be the biggest 'Day One' and 'Week One' download-only game ever on the the PlayStation Network and X-Box LIVE Marketplace worldwide, resulting in 600,000 copies sold in a fortnight. EA set a challenge between X-Box and PS3 gamers to achieve 43 million kills to unlock hidden The Coral Sea map, this was achieved within 8 days which was remarkable!

The final marketing campaign was backed up with a massive gaming community hype for a really playable and enjoyable game!

Associated Links: 

Electronic Arts Battlefield 1943 Press Release

Battlefield 1943

More from this client: 

Warhammer Online Marketing Campaign

Command & Conquer™: Red Alert™ 3 Marketing Campaign

EA Store™ Go Digital Campaign

MIrrors Edge PlayStation 3 Theme

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Warhammer Online Marketing Campaign

Command & Conquer™: Red Alert™ 3 Marketing Campaign

Warhammer Online Marketing Campaign

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Top Title and Testimonial
Warhammer Online Marketing Campaign
Top Project Details
Project Type: 
Campaign
Project Type: 
Digital
Lead Designer: 
Rik Barwick
Client: 
Electronic Arts™
Project Details
Background: 

Warhammer Online is a MMORPG (Massively Multiplayer Online Role-Playing Game) by Mythic Entertainment and EA Games.

Project Brief: 

The brief was to support the launch of this game on EA Store™ and help deliver 10,000 unique codes and product keys to subscribers throughout the early launch stages. We also had to produce online marketing banners to be used to help EA Store™ encourage pre-order subscribers, giving them BETA access to the game.

Our Approach: 

We needed to deliver the details to the client and they needed them NOW! We worked around the clock and took advantage of our e-mail marketing tool to deliver unique keys and codes to subscribers as they were signing up to the product. As long as we had an Internet connection we could deliver what their customers wanted.

Results: 

We had to be reactive and pull something out the hat for this one, and it worked. The customers were happy!

The banners and supporting work for EA Store had great impact and the hype of the game was great!

Associated Links: 

EA Store

Warhammer Online

More from this client: 

Command & Conquer™: Red Alert™ 3 Marketing Campaign

EA Store™ Go Digital Campaign

MIrrors Edge PlayStation 3 Theme

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Command & Conquer™: Red Alert™ 3 Marketing Campaign

Mirrors Edge PlayStation 3 Theme

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Top Title and Testimonial
Mirrors Edge PlayStation 3 Theme
Top Project Details
Project Type: 
Digital
Lead Designer: 
Lloyd Bedford
Lead Designer: 
Rik Barwick
Client: 
Electronic Arts™
Project Details
Background: 

A very stylish, unique looking ‘free running’ platform game, Mirror’s Edge was launched in February 2008, generating a buzz of excitement throughout the gaming community.

Project Brief: 

As part of our ongoing work with Electronic Arts™, together we strove to develop their digital distribution department, and to boost their digital console downloads through PlayStation® Store and Xbox 360 Live Arcade.

Our Approach: 

We approached EA about producing 'free' downloadable content for the PlayStation® 3 and Xbox 360 consoles, displaying the brand to thousands of gamers all over the world. The idea was taken on board and with the launch of Mirror’s Edge around the corner, it was the perfect opportunity to be implemented.

Results: 

We produced a completely customised theme for the PlayStation® 3 and Xbox 360 consoles. The theme was available in two colour variants consisting of backdrops built from key parts of the game. A set of bespoke icons were designed maintaining the look and feel of the game's visual identity, using the form of the game's typographic elements and simple shapes to represent the different functions of the console's menus. 

The theme upon its launch was a great success and was downloaded by over 30,000 gamers, which due to its popularity, it is still available on PlayStation® Store today. To see them in action, log on to your PlayStation® and download it today!.

More from this client: 

Command & Conquer™: Red Alert™ 3 Marketing Campaign

EA Store™ Go Digital Campaign

EA Store™ Go Digital

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Top Title and Testimonial
EA Store™ Go Digital
Top Project Details
Project Type: 
Campaign
Project Type: 
Print
Project Type: 
Digital
Lead Designer: 
Lloyd Bedford
Lead Designer: 
Rik Barwick
Client: 
Electronic Arts™
Project Details
Background: 

Electronic Arts™ (EA); the world's leading independent developer and publisher of video games.

Project Brief: 

We were asked to design a look and feel that would work across marketing platforms and increase brand awareness within the market of 'Go Digital', a download service designed to influence buyers to switch to online buying.

Our Approach: 

Understanding the concept of the service and the customer experience was key to the visual execution of the campaign. We understood that there was a need to deliver the message that digital downloads of games was an alternative customer experience to that of buying 'hard' copies in store. With this in mind, we approached EA and found that there was also a sense that the online store hadn't much brand awareness within the market. An excited mood soon developed within the studio, that there was a chance to not only deliver a powerful creative, but also create an iconic identity for EA online in its self.

Results: 

Based on the lively and engaging nature of the products delivered, we created a strong visual, which represented the diverse genres of EA’s catalogue. Two variants of the creative were developed, first using the logo form as a focal point, and a second that used a strong typographic logo, which delivered the message with impact. The image created was exciting, alive and electric, adding to the message that this was a fast and direct way of buying game titles. The creative works with supporting imagery to display products and promotional messaging during the campaigns life.

Printed advertising was used to launch the campaign which featured in European and national gaming publications; Edge, PC gamer and PC Zone magazines for four months with posters and flyers supporting. Two variants featured during the campaign; a brand and service focused, implemented one after the other and online activity soon followed.

The campaign was also the treatment for further online marketing, including banners and e-mails which featured an additional ‘iced’ feel to bring it within the winter season.

More from this client: 

Command & Conquer™: Red Alert™ 3 Marketing Campaign

Mirrors Edge™ PlayStation 3 Theme

Geek Squad website launch teaser

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Top Title and Testimonial
Geek Squad Website Launch Teaser
Top Project Details
Project Type: 
Digital
Project Type: 
Motion Graphics
Lead Designer: 
Lloyd Bedford
Client: 
Geek Squad
Project Details
Background: 

Geek Squad, the 24 hour tech support team, the one “in cahoots with the Carphone Warehouse”.

Project Brief: 

With a soon to be launched new website, Geek Squad approached us to create a video teaser to showcase the new website internally to its Agents and directors. The video needed to demonstrate two main aspects: the key sections and their new features, and being more interactive and engaging for its customers.

Our Approach: 

A dynamic brand visual of all that is Geek Squad - to the pop beats of Black Eyed Peas - was our answer to the challenge set.

We proposed a 2 minute teaser promo in the form of a concept storyboard that represented the brand and technology behind Geek Squad, whilst demonstrating the new website design and its features in an attractive and exciting time line. With the storyboard presented to a great response, the team set to work.

Results: 

We created a final video that featured smooth sequencing and animation of pages being built 'live' in a 3D environment, with supporting typography on screen, engaging with its audience to bring a feeling of excitement and interaction. The teaser was split into 6 key scenes within the timeline, with each scene visually demonstrating the functionality and key aspects of a specific service or section of the website. We produced several versions of the teaser; HD 1080p, standard definition and web versions, allowing for different uses of the video by the Geek Squad team internally.

The video made its big screen debut in the boardrooms of the head office and was received with great reviews and a glowing reception.

We later found out that a few members of the Geek Squad team were unable to see the showing of the video, so as a little extra we designed and produced a DVD pack to be sent out to these members, as its not nice to miss out!!!

Command & Conquer™: Red Alert™ 3 Marketing Campaign

in
Top Title and Testimonial
Command & Conquer™: Red Alert™ 3 Marketing Campaign
Top Project Details
Project Type: 
Print
Project Type: 
Campaign
Project Type: 
Digital
Lead Designer: 
Lloyd Bedford
Lead Designer: 
Rik Barwick
Client: 
Electronic Arts
Project Details
Project Brief: 

We were asked by Electronic Arts™ to look at promotional material for the i34 gaming convention in 2008, which coincided with the launch of their new addition to the Command & Conquer™ franchise: Command & Conquer™ Red Alert™ 3.

Our Approach: 

With game fans being some of the hardest to crack (most of the studio among them), exploration into ‘what made this game’ commenced (this in turn meant a few hours of gameplay were necessary!). We soon identified that the campaign needed to connect with the core gamers and the target market, whilst linking the key feature of the in-game acting.

Results: 

The finished campaign creative echoed the real-time strategy of the game. Combining art directed photography of actress Gemma Atkinson, who took a starring role in the game as LT Eva McKenna, and key art from the game itself, we brought a feel of realism to the fantasy game play.

The creative was rolled across printed flyers and posters, supported by an email campaign throughout EA's European market, in 8 different languages built and delivered by us. The email directed its recipient to the EAStore™, where a product page ‘takeover’ featuring the creative was also positioned.

We also had the opportunity to design a t-shirt for Gemma Atkinson to wear during her time at the convention. The campaign was a great success, leading Gemma requesting that the poster also feature in her new 2009 calendar.

More from this client: 

EA Store™ Go Digital Campaign

Mirrors Edge™ PlayStation 3 Theme

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