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Talkmobile Re-Brand

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Top Title and Testimonial
Talkmobile Re-Brand
Top Project Details
Project Type: 
Branding
Lead Designer: 
Lloyd Bedford
Client: 
Talkmobile
Project Details
Project Brief: 

We were asked to look at revitalising the current branding and lead creative, and to align it more with the competitors within the market. After a period of growth they were keen to not distance themselves too far from the existing brand, which had been developed over the years. 

Our Approach: 

Our response was based around the new endline: 'connecting your world'. The idea that our mobile devices are jam-packed with gizmos and gadgets to bring us all closer together, making our everyday lives a more exciting and easier place to be.

Results: 

As the brand exists in a number of different online and offline environments, we devised a comprehensive 'look & feel' Style Guide, which introduces a re-designed logo to form a single deck, along with the introduction of the new endline in a custom designed script typeface, giving a personal tone. A new colour coding system was introduced to the already distinctive purple palette to clearly deliver range segmentation and lead marketing messaging. Product photography and layout systems for displaying various marketing communications for both offline and online platforms were also brought in.

We also developed a series of new visual assets in the form of distinctive illustrations, creating a coherent representation of the brand's tone and target market. Supported by new hero imagery; taking the form of 3D sims and app cubes, brought the product to life within the communications.

After the branding was in place we worked with the Talkmobile team to launch the new 'look & feel' in stores across the UK and to deliver a new microsite for their online activity.

Associated Links: 

http://www.creativitea.co.uk/portfolio/talkmobile-digital-marketing-campaign

CPP Group Plc Re-Brand

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Top Title and Testimonial
CPP Group Plc Re-Brand
Top Project Details
Project Type: 
Branding
Lead Designer: 
Rik Barwick
Client: 
CPP Group Plc
Project Details
Background: 

CPP Group Plc is an extremely experienced insurance wholesaler who have specialized in Card and Identity Insurance for the past 30 years. They have sold their insurance to the likes of O2 and Tesco for them to re-sell back to the consumer.

As the markets have changed, CPP has developed a range of different insurances and lifestyle products, with the recent release of a gadget insurance enabling people to insure single devices under a single policy.

CPP are very well respected in their industry, protecting over 11 million customers worldwide through their channels. CPP’s business plan was to push on into a more B2C market in 2011.

Project Brief: 

CPP approached us early in 2011 to look at their existing brand and make it more consumer focused. They wanted to examine their current website and adapt it to make it more of a sales tool.

Our Approach: 

After a series of workshops and consultations with the company we knew that the brand had a great heritage, given their experience and success. We knew we didn’t need to re-invent the wheel, but instead tweak what they have worked so hard to develop over the years.

Using our in-depth knowledge of consumer behaviours and current retail trends we looked at their proposed product portfolio and decided to add the company motto ‘here to help’ as a logo type. We then produced four category logos; home, gadget, personal and travel.

Once this was complete we had the challenge of brightening up the experience of visiting the CPP website – we did this by introducing a complementary colour palette. We didn’t want the site to be as colourful as their competitors, because we wanted to hold on to the prestige associated with the brand. Keeping this in mind, we looked into colour psychology and found colours that were associated with the brand categories.

Results: 

Analysis of the feedback we had received in our workshops gave us vital information which we could then execute into a slick new brand experience. The re-brand was greatly received by both the client and focus groups and we look forward to help in rolling this out throughout 2011, in both 'below' and 'above the line' campaigns and consultation with their in-house team.

The brand design was also well received amongst our peers and was featured in leading design publication ‘Design Week’.

Similar Projects: 

FiveThree Branding

DJ Aid Branding

Titan Cases Branding

Jubilee Action brand imagery

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Top Title and Testimonial
Jubilee Action brand imagery
Top Project Details
Project Type: 
Branding
Project Type: 
Illustration
Lead Designer: 
Lloyd Bedford
Lead Designer: 
Roberto Acuna
Client: 
Jubilee Action
Project Details
Project Brief: 

We were approached by the charity Jubilee Action to pitch creative ideas for a new brand approach that could be utilised for different marketing collateral.

Our Approach: 

Given their extensive use of photography in their brand, we decided to use illustration as an alternative to give their brand some distinction from their existing marketing.  While remaining faithful to their message of hope for children from all over the world, and keeping on their brand by putting the children front and center, the illustrations offer something unique to Jubilee. It’s the same message, spoken differently.

Results: 

The bright colours contrast against the simple black and white portraits. Keeping the focus entirely on the children, with no complicated designs to get in the way, gives the charity’s patrons something to connect with, not too far removed from the brand they know, but still fresh and different.

DJ Aid branding

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Top Title and Testimonial
DjAid branding
Top Project Details
Project Type: 
Branding
Lead Designer: 
Lloyd Bedford
Client: 
DjAid
Project Details
Background: 

DJ Aid is a new Concept for Good Music. Their aim is to bring the electronic music community together to raise money for charity projects in the developing world.

Project Brief: 

We were approached by Ema Jones; one of the founders of DJ Aid, to design them a brand identity. They wanted a unique identity that would have a 'stand out' approach against other charities and appeal to the electronic music community, but without losing focus of their true meaning. Working with DJs, promoters, venues, record labels and charities to throw top quality music events to raise cash for the many millions of people in the developing world-the cause couldn't sound better.

Our Approach: 

Exploring the existing branding in place, the charity had changed since its launch. We wanted to create a distinctive identity, looking at iconic imagery from the genre and the current market. A chance for a few members of the studio (namely the founders) to reminisce about heavy bass lines with the accompaniment of laser light shows, mix tape packs bought in the record stores of London, and bedroom walls covered in flyers and posters in homage.

Results: 

We created a flexible design scheme that was adaptable for the various projects DJ Aid worked with, complementing a solid brand base in logo, palette and typography. Work started with the design of a new logo, a simple and clean brand mark that featured custom typography by Lloyd Bedford, placed inside a round holding device and executed in a assortment of bright, fluorescent colours from the palette. Solid and bold typography gives the identity real punch on flyers, posters, adverts, websites, and banners. A series of images were developed acting as backdrops to marketing materials. The use of bright colours, bold and modern typography transcends into a look and feel more associated with a record label or club, that pays homage to the 'grass roots' of the electronic dance scene.

A design style handbook and stationery with doubled sided letterheads for impact when folded, were produced with re-launch promotional materials, such as button badges and T-shirts.

Rik Barwick is currently coordinating a design and development of their content managed website, and video i-dents are also in production for later this year.

FiveThree branding

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Top Title and Testimonial
FiveThree branding
Top Project Details
Project Type: 
Branding
Project Type: 
Web Design
Lead Designer: 
Lloyd Bedford
Lead Designer: 
Rik Barwick
Client: 
FiveThree
Project Details
Background: 

FiveThree are an experienced marketing and business consultancy specialising in the mobile, telecoms and technology markets. FiveThree are passionate about delivering innovative market leading propositions for these 'fast moving' markets.

Project Brief: 

FiveThree approached us to work with them on designing and building them an identity that would give them a professional presence in different platforms across both off and online.

Our Approach: 

After further consultation, we found FiveThree to be very approachable and passionate about their work and company, whilst being very professional and focused on their aims and the aims of their clients. There was a sense of boldness and simplicity about the way in which they delivered. This was something that struck home, the brand needed to reflect this and envisage their ethos.

Results: 

The brand distilled the qualities of FiveThree into an identity which is simple, bold and distinctive, delivering clarity with a sense of approachability.

Inspired by the industry and classic Swiss design, strong gridded typography in an array of bold and striking colours brings clarity to the messaging, whilst positioned on deep black adding to contrast. A simple logo mark which uses the number forms of their name in different weights, contained in a square device stamps their mark across marketing materials both off and online. 

A set of guidelines; 'The FiveThree Style Handbook', were produced along with a subtle content-managed website and company stationery, consisting of double sided letterheads printed on 120gsm Vision Superior, featuring graphic details in silver foil. The set also included comp slips and business cards, also featuring silver foil finishing.

Baboonylon branding

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Top Title and Testimonial
Baboonylon branding
Top Project Details
Project Type: 
Branding
Project Type: 
Illustration
Lead Designer: 
Lloyd Bedford
Lead Designer: 
Roberto Acuna
Client: 
Baboonylon
Project Details
Project Brief: 

When the lovely people at Baboonylon asked us to create a brand identity for them, their zest and enthusiasm for sky diving captivated the studio.

Our Approach: 

Emphasising the passion and vitality of Baboonylon, we set out to design an identity that would reflect the personality, enthusiasm and dynamism of the team.

Results: 

Using expressive and friendly typography, along with the creation of a mascot named Papio; a manic sky diving Baboon donning the colours of the team, a bold and contemporary identity was created. Papio was developed by continuously returning to the sketchbook and removing any complexity, creating a modern and stylised character, which was developed in several different poses for marketing materials.

The character was embraced by the Baboonylon team instantly, creating T-shirts and tops adorned with Papio, which were worn during their jumps, winning the best dressed team in their debut year in the process.

Titan Cases branding

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Top Title and Testimonial
Titan Cases branding
Top Project Details
Project Type: 
Branding
Lead Designer: 
Lloyd Bedford
Client: 
Titan Cases
Project Details
Project Brief: 

Due to our great working relationship in place with CP Cases, we were approached by Marketing Manager Mike Hockey, to create new identity for their Canadian office when the company expanded its operations to Canada.

Our Approach: 

We wanted to build an identity influenced by the geographical location and its history, but would also complement the other brands: CP Cases and Amazon Cases.

Results: 

We designed an identity, which is simple and clear, that pays homage to it's geographical location. This clarity is translated throughout the identity with a simple colour palette, using the official listed palette of the Department of Canadian Heritage; a contemporary gridded typographic style and its linear nature, all supporting a strong logo that takes its form in the shape of a square, that was then developed into an illustrational style for 'backdrops' to be used in various marketing materials.

We created a 'brand tool kit', featuring a set of guidelines and key arts to be used by an in-house creative team and external suppliers, to create marketing materials alongside printed stationery, which featured pre-folded letterheads for the DL format.

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