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Focus on Typekit

Submitted by Lindsay on Tue, 10/18/2011 - 11:23
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Working in a creative industry it's normal to make hundreds of decisions a day about the way something looks, and using the right font is often a crucial step in determining whether the outcome of a design is seamless or substandard.

Helvetica: Love it or Hate it?

Submitted by Roberto on Thu, 07/08/2010 - 12:02
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One of the most popular typefaces of all time

A brief history: – sourced from Wikipedia 2010.

Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas’sche Schriftgiesserei (Haas type foundry) of Münchenstein, Switzerland. Haas set out to design a new sans-serif typeface that could compete with Akzidenz-Grotesk in the Swiss market. Originally called Die Neue Haas Grotesk, it was created based on Schelter-Grotesk. The aim of the new design was to create a neutral typeface that had great clarity, had no intrinsic meaning in its form, and could be used on a wide variety of signage.

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