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History of an archetype: The Batman Emblem

Submitted by Roberto on Thu, 07/08/2010 - 12:44
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Insignia from Batman (1989)

Fitting the description of an archetype perfectly, the Batman emblem is one that was in place when the Dark Knight made his debut nearly 7 decades ago, and one from which all subsequent designs have been based, some more drastically different than others, but all recognisable as Batman’s insignia.

When the Batman first appeared in 1939 in the pages of Detective Comics; a dour figure in black and grey against a bright yellow sky, the emblem blazed across his chest ready made. The archetype had been set: a single black bat, wings spread wide, with the ears of the Batman’s cowl.

Creativitea team up Marchon Eyewear

Submitted by Roberto on Thu, 07/08/2010 - 12:24
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New client Marchon Eyewear - one of the world's largest manufacturers and distributors of quality eyewear and sunwear

Marchon is latest client to be added to the growing portfolio of Creativitea.

Since its founding in 1983, Marchon Eyewear has grown into one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. There extensive portfolio has some of the world’s most prestigious fashion and sport brands featuring Calvin Klein, Coach, Disney, Emilio Pucci, Fendi, Jil Sander, Michael Kors, Nautica, Nike, Sean John, X Games to complement its strong Marchon house brands.

2egro character illustration – Dylan and Maria

Submitted by Roberto on Thu, 07/08/2010 - 12:23
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2ergo character design by Creativitea. Article by: Roberto Acuna/ Illustrator and artworker

Let us introduce to you, the act you’ve known for all these years…Maria and Dylan!

O.k., so you have no idea who they are – yet, but soon Dylan and his beautiful girl Maria will be unleashed upon the world in a short animation showing the VoucherNet system for new client 2ergo.

Best Brief Ever

Submitted by Roberto on Thu, 07/08/2010 - 12:19
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The best client brief ever!

Every now and again someone sends us gold. And this has to be it.

The brief from a client can be a nightmare for some designers, although it’s something that here at tea we enjoy; the process and the excitement of a new project and its out come.

But below has to be one of the best briefs you can get.

A tea* Creative: Model Wars

Submitted by Roberto on Thu, 07/08/2010 - 12:13
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The Rebellion's base on the remote ice world of Hoth is under siege

A tea* Creative: Model Wars.
By studio member: The studio team
Piece Title: “The Rebellion’s base on the remote ice world of Hoth is under siege”

Papio: The Baboonylon Mascot

Submitted by Roberto on Thu, 07/08/2010 - 12:10
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Papio: The Baboonylon Mascot. Designed by Creativitea. Team member: Roberto Acuna/ Illustrator and artworker

Papio is ape about sky diving!!! He is a Mandrill baboon from the Mandrillus sphinx family.

The Mandrill (Mandrillus sphinx) is a primate of the Cercopithecidae (Old-world monkeys) family, closely related to the baboons and even more closely to the Drill. Both the Mandrill and the Drill were once classified as baboons in genus Papio, but recent research has determined that they should be separated into their own genus, Mandrillus. The Mandrill is the world’s largest species of monkey. The word mandrill means “man-ape” according to the Oxford English Dictionary

A tea* Creative: Snow fun

Submitted by Roberto on Thu, 07/08/2010 - 12:04
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Playing in the snow can lead to a creative spark

Welcome to the first of our “a tea* Creative” blogs, a regular show case of creative ideas and graphic pieces form the team members here at Creativitea. We believe that creativity can come from anywhere and at anytime so this is our way of showing you the world from our perspective. Enjoy!

A tea* Creative: Snow fun.
By studio member: Lloyd Bedford
Piece Title: “I dont know about you, but I got stuck in the snow today”

Helvetica: Love it or Hate it?

Submitted by Roberto on Thu, 07/08/2010 - 12:02
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One of the most popular typefaces of all time

A brief history: – sourced from Wikipedia 2010.

Helvetica was developed in 1957 by Max Miedinger with Eduard Hoffmann at the Haas’sche Schriftgiesserei (Haas type foundry) of Münchenstein, Switzerland. Haas set out to design a new sans-serif typeface that could compete with Akzidenz-Grotesk in the Swiss market. Originally called Die Neue Haas Grotesk, it was created based on Schelter-Grotesk. The aim of the new design was to create a neutral typeface that had great clarity, had no intrinsic meaning in its form, and could be used on a wide variety of signage.

George Orwell’s Animal Farm and 1984 illustrated covers by Shepard Fairey

Submitted by Roberto on Thu, 07/08/2010 - 11:54
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orwell.jpg

I was over the moon this Christmas when I received these great books as a gift.  I am quite a fan of George Orwell’s 1984 and Animal Farm and wish I paid more attention when I studied parts of them at school! These versions by Penguin Books have great illustrated covers by the famous contemporary artist Shepard Fairey, who is favoured amongst the guys here at Creativitea for his work for Obey Giant and his eye catching graphic paste ups.