Branding

Fitting the description of an archetype perfectly, the Batman emblem is one that was in place when the Dark Knight made his debut nearly 7 decades ago, and one from which all subsequent designs have been based, some more drastically different than others, but all recognisable as Batman’s insignia.

When the Batman first appeared in 1939 in the pages of Detective Comics; a dour figure in black and grey against a bright yellow sky, the emblem blazed across his chest ready made. The archetype had been set: a single black bat, wings spread wide, with the ears of the Batman’s cowl.