A big welcome to our new client, Penta Foods. They are one of the global leaders in food logistics, and we will be working with them on a nice new website in the upcoming months.
History of an archetype: The Batman Emblem
Fitting the description of an archetype perfectly, the Batman emblem is one that was in place when the Dark Knight made his debut nearly 7 decades ago, and one from which all subsequent designs have been based, some more drastically different than others, but all recognisable as Batman’s insignia.
When the Batman first appeared in 1939 in the pages of Detective Comics; a dour figure in black and grey against a bright yellow sky, the emblem blazed across his chest ready made. The archetype had been set: a single black bat, wings spread wide, with the ears of the Batman’s cowl.
The emblem would feature on his costume from that day on, becoming the focal design point of every media incarnation of Batman in the character’s 71-year history. The first and only great change occurred in 1964, when the “new look” Batman made his debut. The character’s costume now featured shorter ears, a black “shading” to his cowl, and a yellow oval now adorned his chest, with the bat emblem inside.
The emblem, along with the costume, would be tinkered and altered constantly, with every new artist wanting to put their own stamp on the character, their own interpretation of the icon.
As with all archetypes however, all roads lead to the beginning, to the original, to the first. If the emblem belongs to anybody, it’s the Batman.
News in brief
Welcome to Penta Foods
A big welcome to Maxinutrition!
We're excited to announce that we will be working with Maxinutrition throughout 2012. Maxinutrition is owned by GlaxoSmithKline and is the parent company of Maximuscle, Maxifuel and Maxitone. Maxinutrition is Europe’s leading sports nutrition company.
Freeview Peak campaign POS now in stores!
Following the recent launch of the new Freeview campaign, we're proud to announce that the retail POS material we've been working on can now been seen across Freeview resellers such as Comet, John Lewis and Tesco, as well as independent retailers across the UK.
Supporting Movember
Throughout Movember we will be becoming mo-bros and mo-sisters in support of Prostate and Testicular Cancer Initiatives. Please feel free to support our team at https://www.movember.com/ . We'll blog our progress through the moustache growing shenanigans.
Creativitea featured in The Surrey Advertiser's Business Supplement
This weekend Creativitea* are proud to announce that we will be featured in The Surrey Advertiser's quarterly business supplement as the main business profile. This is really exciting for everyone at tea* and will no doubt be buying a pile of copies! We'll get the article up on our press page next week!
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