Creativitea team up Marchon Eyewear

Marchon is latest client to be added to the growing portfolio of Creativitea.

Since its founding in 1983, Marchon Eyewear has grown into one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. There extensive portfolio has some of the world’s most prestigious fashion and sport brands featuring Calvin Klein, Coach, Disney, Emilio Pucci, Fendi, Jil Sander, Michael Kors, Nautica, Nike, Sean John, X Games to complement its strong Marchon house brands.

Marchon is consistently recognized for bringing new designs and technologies to the eyewear market. For example, there Flexon memory metal created an entirely new material category for eyeglass frames.

Marchon approached Creativitea early this year to work on there local marketing solutions based in the UK and Irleand. Working on POS, advertising, Content Creation, print and various direct marketing materials.

With projects commencing straight away a successful working relationship has been built and with everyday growing.

With our first project now completed, a Marketing mailer to show the current product collection of Marchon, below is our design for a product guide to represent Marchon’s current range. With Marchon’s brand identity expressing values such as modern, minimal, fashionable and cool, there was a need to bring a strong brand character that would complement the high fashion brands Marchon work with.

The result was a clean and modern design, using key elements of the Marchon brand with the strong imagery of the fashion brands being pulled together to create a booklet that would be able to become a state of art in the market.