Creativitea* in Design Week!

Tea*’s work was recognised by it’s peers this week when we were featured on Design Week’s website, due to the work in creating the new updated site for natterjacks.com.

Having built the original website for Natterjacks, creating the online presence for one of the leading UK urban clothes outlets, we were the natural choice for the revamp and relaunch, an achievement acknowledged by Design Week as worthy of recognition.

We couldn’t be happier with the way the new site is going, which is due to be launched next week (fingers crossed!), and we couldn’t be prouder of appearing in DW, as it’s been a dream to appear in our industries most popular news publication since our college days!

Have a look at the article below…

Surrey-based design consultancy Creativitea has created a website for
online urban fashion retailer Natterjacks.

Creativitea was appointed to the project in October 2009 after a
credentials-led pitch. The online store had originally been designed
by Creativitea creative director Richard Barwick four years ago, but
was beginning to look dated, says Barwick.
He explains, ‘Web design had moved on, but Natterjacks was happy with
the old site as it was still doing good business. Then the owner
realised how much it could increase sales with a strong website.’

The site’s design focuses on usability, as well as providing customers
with a flexible shopping experience by allowing them to choose from
several colour and background image options.

Barwick says, ‘When you get up in the morning and it’s warm and sunny,
you think “I’m going to wear bright clothes today”. We wanted the
design to have that kind of flexibility.’

The new site will provide improved search functions and information on
the most popular brands, and will promote the company’s blog and
presence on social networking sites. The stock control for
Natterjacks’ three south London shops will also be managed using the
site.

The site will launch on 12 April at www.natterjacks.com.

DesignWeek.co.uk – 6th April 2010