A fresh approach

2egro character illustration – Dylan and Maria

2ergo character design by Creativitea. Article by: Roberto Acuna/ Illustrator and artworker

Let us introduce to you, the act you’ve known for all these years…Maria and Dylan!

O.k., so you have no idea who they are – yet, but soon Dylan and his beautiful girl Maria will be unleashed upon the world in a short animation showing the VoucherNet system for new client 2ergo.

We were approached last year by 2ergo, a successful mobile marketing company (and the guys behind Orange Wednesday), to design characters and environments for an animation featuring VoucherNet, a system designed to implement the Orange Wednesday film offer, showing the quick and easy way for customers to get free stuff like restaurant meals and tickets for all sorts of events, and for companies to gather data to tailor such free stuff to particular customers, or to customers particulars, depending on how you look at it.

Anime and the TokiDoki brand of toys and artwork inspired the characters Dylan and Maria. Here’s a quick sample of the design process, from the initial drawings to the finished animation, due March 2010!

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